The standard color wheel depicts from six to twelve, sometimes more, colors arranged in a circle. The three primary colors being red, yellow and blue. The secondary orange, green and violet. If you look at a color wheel you will notice that red and green are usually opposite one another.
In the year 2006 Emporio Armani released a fragrance as part of the campaign denoted by the color red. The “redness” of the perfume is attributed to the fact that a percentage of profits go to African women and children with aids. The marketing campaign indicates that they are using the artwork of a Ghabaian artist and environmentally friendly packaging.
Fast forward to the year 2008, where all of a sudden green is the color everyone, including corporations, strive to be associated with. Green indicating good for the environment.
So, let me get this right...red denotes a level of consciousness in corporate business and green indicates an amount of environmental awareness. Looks to me like Green is the new Red. Has someone already trademarked the word Green? If you mix two colors opposite each other on the color wheel you get brown. However, sometimes you can layer a green wash over a red one and get a lovely affect.
Images: Color squares are from a variety of my paintings ©Roxana Villa, color star from Wikipedia.
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