Thursday, January 9, 2020


Lately, especially since moving, I have had a challenge getting things done. Part of the challenge is the chaotic nature of moving and not having a workspace or home. Once the perfumery was set up and we were able to get into a better, albeit not yet ideal home situation, things improved.

Now that the new year, new decade is upon us, I've been yearning to get more traction...and then, Nir Eyal, a behavioral designer, dropped into my realm. Have you heard of him? He wrote the book Hooked followed by Indistractable. Below is a thirty minute video of him speaking on the subject of up of mastering the super power of being Indistractable. Eyal is brilliant, he unmasks the hidden psychology driving us to distraction, and then teaches us how to get on track. I highly recommend, even if it's only to listen and not watch.

Tuesday, December 31, 2019

2020: The Year of Classic Blue

Pantone has deemed classic blue as the 2020 color of the year, "instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."

Blue, that sky hue between violet and green that appears to be the most favored by most humans can span quite a range. What I have referred to as purple others have asserted is blue, while when I have referred to a color as blue someone else will cross their arms and proclaim purple! It's a bit like scent and likely due to a combination of our upbringing, unique perspectives and the way our eyes perceive.

The original palette I received from Jennifer in March 2008 (photo above) had no blue due to the warm triad of hues in my skin, hair and eyes. However, once I started getting silver and grey in my hair, the palette shifted to embracing cooler tones such as a violet tinged, periwinkle blue.

Along with wearing blue I also incorporated the color into perfume story telling with the release of La Dame Blanche. The blue tone represents both healing & sapphires, sapphires were included in the fragrance via a tincture as well as a stone placed into the perfume synergy.

" ... White butterflies are very lucky when seen, while brown ones are unlucky. If a yellow butterfly flies over a coffin, the soul has passed safely to the Otherworld. A blue butterfly signifies that the deceased was a healer. A white butterfly signifies a good person, a dark butterfly a bad person. Butterflies represent transformation and must never be killed."
~ Evert Hopman, 210

I pulled out all the essences that go into making more La Dame Blanche about a week ago in preparation of sitting down and making more of the synergy for both the solid and liquid perfume. I'm so looking forward to having the scent back as it is one of my personal as well as a customer favorite. Once the synergy is made I will accept pre-orders so that you can make sure have one before it is out of stock once more.

Below is a quote by Beth, who commissioned me to create the fragrance, she supplied a horse hair tincture and the sapphires that go into the orchestration of the perfume.

"La Dame Blanche is a voluptuous green floral with a heart of rose, jasmine and tuberose. There is a tincture of sapphires and horse hair, amber and wood. It was blended and released on Samhain 2014 and it is as complex, mysterious and voluptuous as the Sorciere herself. It's a gorgeous perfume and the beauty of it is that it doesn't quite make sense...You will  constantly be trying to decipher it's secrets."
~ Beth Schreibman Gehring

Find more Pantone Color Posts here at the Journal

1. Blue Velvet Couch, unknown, via Pinterest
2. Finger Fade Dip Dye by Britt Browne, from Growing Up Indigo.blogspot
3. Color Palette by Roxana Villa
4. Roxana Villa photo by Rebecca Fishman
5. Blue Morpho by Roxana Villa, Santa Fe Perfumery
6. Mystic Current by Greg Spalenka
7. La Dame Blanche Apothecary Drawer by Roxana Villa, Santa Fe Perfumery

Ring in the New

Thank you for being part of Illuminated Perfume for all these years, whether it has been as a client, patron, student or just onlooker, I appreciate every single one of you!

In the nineties, when I started creating healing fragrances from plants, I felt like a tiny, lone fish swimming upstream, it has now become a movement! At the core of true plant perfume is well being for both the planet and all her beings, supporting organic agriculture and small sustainable businesses.  Although my business is small the very act of working with plants, distillation and the sense of smell elevates consciousness. We become more illuminated by breathing in plant molecules. Like the butterfly effect, small vibrations can affect our entire cosmos.

The year 2019 has been filled with change and chaos for me personally, which on a micro scale reflects the tumultuous events around the world. As sensitives, the rather loud uproar is unsettling to say the least! Yet, my upbeat Leo sun continues to feel hopeful for us visionaries, to feel empowered and be part of a significant shift in this new decade—a shift that will set the stage for the next century to come.

I first witnessed the power of essential oils back during a sweat lodge more than twenty years ago, but it wasn't until 2008 that, with the California oak by my side,  Roxana Illuminated Perfume was launched. Shifting from working as an editorial illustrator, making social commentary through visuals, I pivoted to creating a full sensory experience of our natural world. At the time I was one within a handful of others who were in the aromatherapy industry. What made me different was that I choose to work with a palette exclusively of whole plant matter while bringing awareness to environmental issues such as native plants, peace and honey bees. I'll be completely honest with you, it's been really difficult, but inch by inch, slow and steady, here I am.

In 2015, to help expand the reach of plant fragrance, I began teaching local botanical perfume classes in Los Angeles, which eventually expanded to a presentation at Bastry University introducing the Art of Botanical Perfume online course.

"It is the supreme art of the teacher to awaken joy in creative expression and knowledge."
~ Albert Einstein

In the summer of 2017, I made what still feels like the boldest move yet, I sold my sweet home and moved to Santa Fe, New Mexico where the new perfumery is located alongside the School of Lost Arts. 2019 was the start of the Perfumed Bestiary series, although slightly derailed this last month, resumes with the letter H. An introductory splash was made here in the oldest capital city by participating alongside Greg Spalenka in the Santa Fe Art Tour, a full page article in the Santa Fe Reporter and being named Artist of the Month by our local brick and mortar art supply store Artisan. And that’s just the beginning! In 2020, the mission of elevating consciousness and becoming illuminated by plant fragrance continues with fragrances inspired by beautiful New Mexico and the rich stories that imbue this glorious landscape to bringing the current line of fragrances up to dates and adding more classes & courses.

Please join me in expanding the vision and impact in the year ahead by your continued support, patronage, insights and business acumen. As conscious creatives, we have the vision to use our choices in transforming the culture of business toward one that is more equitable and just. Roxana Illuminated Perfume has been leading the way and are honored to have the oak, the pinon and you by my side.

With love and gratitude,