Tuesday, September 9, 2008

"A sniffa...what?"

When I encounter fellow perfume lovers, at dinner parties or events, I ask, "Are you a member of Sniffapalooza?" The response is usually, "A sniffa...what?"

I ask this question because it is a pleasure connecting with other Sniffapalooza members. We are all united by our love of fragrance. For some reason I automatically assume that everyone on the planet that loves fragrance is a member of Sniffapalooza.

Sniffapalooza is an organization which organically grew out of a womans passion for perfume. This passionate lady is Karen Dubin. She would gather several friends and together they would explore the terrain of fragrance at the department stores in NYC. The group grew so large that they formed an organization called Sniffapalooza. The membership is now at 500,000 and growing. Karen Dubin has added Karen as the head of operations, thus we tend to refer to them as The Karens.

Out of a passion for the organization and perfume, member Raphaella Brescia Barkely birthed Sniffapalooza Magazine shortly after the first Los Angeles gathering on February 10, of 2007. It was a pleasure to meet Raphaella in LA that fate filled day. She came up to me and inquired, "Where do I know you from?" Indeed, she looked familiar to me, where did I know her from, NYC art days perhaps? We never quite figured it out, it might just be one of those essence connections that reaches beyond time and matter.

I commend the Karens and Raphaella for their hardwork and following their passion. Niche perfume continues to grow and make its mark on the world of fragrance. These ladies are visionary and they follow their nose, after all The Nose Knows.

Cheers to them and all the fragrant lovers out there!

The Karens will make an appearance at the HBA Global Expo held at the Jacob Javits Center in New York City. They will be part of a panel discussion with industry experts titled: Building for the New Fragrance Consumer.

The Sniffapalooza Fall Ball takes place October 25th and 26th, tickets are on sale now.

Read more about Sniffapalooza and Raphaella by clicking here.
Sniffapalooza Magazine
The 2008 HBA Global Expo
Sniffapalooza Forum

Roxana Illuminated Perfume™

Image: Sniffapalooza logo ©Sniffapalooza, Photo of Raphaella, used by permission.


Anonymous said...

They certainly do a marvellous job.

Thank you for mentioning them on your gorgeous blog. I am now going to add you to my favourites.

Luis said...

Love that name.
And what a beautiful woman she is.

Illuminated Perfume said...

Prince Barry, welcome to our journal. Indeed Sniffapalooza is marvelous, it is to fragrance lovers what the Comic Con is to fans of popular art culture.
I hope to meet you soon, perhaps at the NYC Fall Ball!

Illuminated Perfume said...

Luis, yes isn't Raphaella beautiful...from the inside out she shines.

Anonymous said...

Alas my dear Roxana, Royal commitments prevent me from attending the NYC Fall Ball, well the truth is, I am in the UK.

Illuminated Perfume said...

Prince Barry, in the UK, then I guess Sniffapalooza will have to come to you!