When I watch a movie with Greg he often comments on how the visual intelligence, through color shapes, works to evoke moods and story points. The production designer for "Her" is K.K.Barrett, who also worked with Spike on Where the Wild Things Are and with Sophia Coppola on a few of her films including the visually rich Marie Antoinette.
K.K. and Spike determined the color and design begging with the color red and an intention to present a different type of future that evokes a feeling of both warmth and spareness eloquently woven. They achieve quite successfully at projecting us to a possibility for the future of Los Angeles without grasping at the now very cliched Blade Runner look.
What fragrances would futurians in this uto-dystopic world wear? I'm concerned that it would be synthetics that mimic nature. Let's hope that as we propel ourselves forward that we can do it more consciously than what we currently seem to be doing. I personally don't see technology as something bad, but, I am concerned when it is appreciated more than the authentic natural world.
Images: Stolen movie promotional material from various sites on the internet.