Wednesday, May 14, 2014

Style Guide

Although I went to art school and studied illustration, when it comes to designing interiors I have no formal training. There are basic fundamentals (design principals) that carry across all art forms but its not necessarily a given that an artistic person can cross from one to another with grace.

As I design my new space, which is an extension of my brand, I've been pondering the different interior design styles that work for Roxana Illuminated Perfume. Some descriptive words I've used to define my brand have been:

  • Romantic
  • Elegant
  • Refined
  • Artistic
  • Poetic
  • Vintage / Antique
  • Feminine

Then there are shapes and patterns I tend to use, such as:
  • The Oval
  • S curve
  • Refined textures
  • Botanical
The color palette I use is muted earth tones for the most part with a few gem stone hues:
  • Walnut
  • Brown Olive
  • Pecan nut
  • Deep Olive
  • Rose beige
  • Burnished Rose
  • Dusty Rose
  • Plum
  • Forest
  • Teal Green
  • Lilac
  • Bone White
  • Mushroom
  • Sage
The basic seven principals of design are:
  • Contrast
  • Texture
  • Complexity
  • Scale and Proportion
  • Geometry
  • Focus
  • Prints
On the Interior Designipedia site they put together a list of twenty five style concepts which gets more detailed as you click down through them. The ones of this list that I'm attracted to for my branding are:

BRITISH : Shabby Chic Interiors

This vintage inspired look is very much about comfort with a relaxed and informal air. The word bohemian is often associated with the feel. The color palette is often whites and neutrals. One of the iconic elements is a large, fluffy couch or bed and distressed furniture.

For contrast with the neutrals a splash of bold colors are sometimes added as well as shiny elements paired with distressed vintage pieces.


Sophistication and class define the French, not only as a culture but also this particular style which can be bold or soft. Personally I am attracted to the soft, more country inspired aspect of this look, which cross pollinates nicely with British: Shabby Chic.

the third style I've got going on, which isn't mentioned as one of the twenty five styles is APOTHECARY, which is a combination of: Victorian, Industrial and Gothic.

So, that's the intention, we shall see what I can manifest and how quickly! Almost all my creative energy is going into this at the moment.

IMAGES via Perfumery Space

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