In June of 2007 (fifteen years ago!), at the Ojai Lavender Festival, I stepped out of my shell and "officially" launched Illuminated Perfume.
This adventure all began with a Valentines Day newsletter sent in 2007, with a focus on Following One's Bliss. My subscribers at the time were a mix of aromatherapy and natural perfume students along with customers and clients of my art and illustration business.
Shortly after the newsletter went out I received a note from aromatherapy colleague Sandy Messori of Rivendell Aromatics. She was organizing the Ojai Lavender Festival on Saturday, June 16th, 2007 and asked if I wanted to be a speaker and have a booth.
I immediately answered "Yes!" and with the kind of vigor and drive a formal goal date can offer, my focus became laser beamed.
Although I had been making perfumes for myself and clients, as well as teaching classes and attending perfume events, I had been somewhat on the fence with moving forward. The reason for my hesitancy was all the infighting and back stabbing within the tiny natural perfume industry and the deception of indie perfumers using the word natural when they were using synthetics or a mixed palette. The opportunity to both speak and exhibit at the festival provided an impetus to boldly step into a new creative venture.
Several of the perfumes I had already created Q, Aurora, Lyra, Sierra, Chaparral and Vespertina, would be part of the launch with a few small tweaks. I also decided to formulate a special fragrance for the event that would become Vera, with the story of its construction woven into my presentation. At the time I was only offering liquid perfumes.
Read the details of what transpired that day by following this link here at the journal
The initial intention of the brand, which continues to be one of its pillars, was/is to bring beauty and light to plant fragrance without using any synthetics, isolates or animal ingredients, hence the use of the adjective illuminated.
I am so very proud to still be offering this work and extremely grateful for all the support along the way, thank you for being part of this wonder filled adventure!